RoyalSundaram SEO Case Study
Royal Sundaram is India’s leading private general insurance company providing innovation insurance for you, your family and business.
Problem:
- Royal Sundaram had low search engine visibility for generic keywords such as: accident insurance, health insurance, etc.
- Each product had a limited optimization possibility of only 2-3 keywords
- Royal Sundaram had a tough competition in organic search engine rankings among major players such as ICICI Lombard, Bajaj Allianz, etc.
Responsibilities:
- User Interface Recommendations
- Path & Conversion Analysis
- Advanced Keyword Research & Optimization
- Blog Setup & Optimization
- High Quality Link Building & Submissions
- Meta Tags Strategy
- Content Optimization
- HTML Optimization
- URL Restructuring including E- Commerce pages
- SEO KPI Measurement & Reporting
Achievements:
- Top 5 & Top 10 Rankings for several target keywords such as: Home Insurance, Car Insurance, Health Insurance, Health Policy Plan, General Insurance companies etc.
OutsourcingDesk SEO Case Study
OutsourcingDesk is a leader in business outsourcing and transformation company providing across a range of services for organizations for different markets.
Problem:
OustourcingDesk is in the aggressive business of outsourcing services. The fact that we have been given this project after the previous SEO firm’s inability to produce results even after 2 years of optimization added to the challenge. The OutsourcingDesk website consists of 150 pages, all of which requires in depth keyword optimization and page specific link building campaigns.
Responsibilities:
- Web Site Design
- SEO Friendly Information Architecture
- User Experience Design
- CMS Integration
- Advanced Keyword Research & Optimization
- High Quality Link Building & Submissions
- Meta Tags Strategy
- Content Optimization
- HTML Optimization
- URL Restructuring including E- Commerce pages
- SEO KPI Measurement & Reporting
- Store & Category wise Targeting
- Geographical Targeting Strategy
Achievements:
- Top 5 & Top 10 Rankings for several target keywords such as: legal process outsourcing to india, social media outsourcing, content writing outsourcing, outsourcing litigation support services, Indexing & Organizing, outsourcing manual journal entries