RoyalSundaram SEO Case Study

Royal Sundaram is India’s leading private general insurance company providing innovation insurance for you, your family and business.

Problem:

  • Royal Sundaram had low search engine visibility for generic keywords such as: accident insurance, health insurance, etc.
  • Each product had a limited optimization possibility of only 2-3 keywords
  • Royal Sundaram had a tough competition in organic search engine rankings among major players such as ICICI Lombard, Bajaj Allianz, etc.

Responsibilities:

  • User Interface Recommendations
  • Path & Conversion Analysis
  • Advanced Keyword Research & Optimization
  • Blog  Setup & Optimization
  • High Quality Link Building & Submissions
  • Meta Tags Strategy
  • Content Optimization
  • HTML Optimization
  • URL Restructuring including E- Commerce pages
  • SEO KPI Measurement & Reporting

Achievements:

  • Top 5 & Top 10 Rankings for several target keywords such as: Home Insurance, Car Insurance, Health Insurance, Health Policy Plan, General Insurance companies etc.

OutsourcingDesk SEO Case Study

OutsourcingDesk is a leader in business outsourcing and transformation company providing across a range of services for organizations for different markets.

Problem:

OustourcingDesk is in the aggressive business of outsourcing services. The fact that we have been given this project after the previous SEO firm’s inability to produce results even after 2 years of optimization added to the challenge. The OutsourcingDesk website consists of 150 pages, all of which requires in depth keyword optimization and page specific link building campaigns.

Responsibilities:

  • Web Site Design
  • SEO Friendly Information Architecture
  • User Experience Design
  • CMS Integration
  • Advanced Keyword Research & Optimization
  • High Quality Link Building & Submissions
  • Meta Tags Strategy
  • Content Optimization
  • HTML Optimization
  • URL Restructuring including E- Commerce pages
  • SEO KPI Measurement & Reporting
  • Store & Category wise Targeting
  • Geographical Targeting Strategy

Achievements:

  • Top 5 & Top 10 Rankings for several target keywords such as: legal process outsourcing to india, social media outsourcing, content writing outsourcing, outsourcing litigation support services, Indexing & Organizing, outsourcing manual journal entries