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siteadmin
10 Web Analytics Solutions for Ecommerce Merchants
Web analytics tools seek to monitor and report on the interaction between Internet users and specific websites or marketing initiatives for the purpose of improving those interactions. For example, the popular Google Analytics suite can monitor traffic arriving from social media campaigns or email marketing, help determine the value and effectiveness of some pay-per-click advertising campaigns,…
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siteadmin
How to create digital marketing strategies online?
How to create Digital Marketing Strategy Online Digital Marketing is referred to as the marketing of products or services over the Internet. Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Your digital marketing strategy that…
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siteadmin
How to do effective media planning for BFSI Industry?
BFSI Banking, Financial Services and Insurance (BFSI) is an industry term of art for companies that provide a range of such products/services. Banking may include core banking, retail, private, corporate, investment, cards and the like. Financial Services may include stock-broking, payment gateways, mutual funds etc. This term of art is commonly used by IT/ITES/BPO companies and technical/professional services…
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