The Basics: How to Find the Right Keywords for Your Business?
One of the most asked question in the digital marketing space is to find the right keyword/phrase for the website that are realistic to get quick ranking as well as profitable enough to make business.
Broadly, there are two approaches for identifying and selecting keywords. First approach is to use manual approach such as brainstorming, researching about product/service, competitors, market and end-users.
Another approach is to rely upon tools such as Google Keyword Planner, Serpstat, SECockpit, SEMrush, Soovle, Siteoscope, Ubersuggest, etc.
Which is the Right Keyword Strategy: Automatic or Manual approach?
There’s no denying that Keyword research tools are a great help in finding the right and targeted words that are searched by the potential customers, but the tools alone can’t do that.
The best keyword strategy for your website should not be just based on some numerical data, but behaviors of target user groups. Find the value of each click from the keyword/phrase and understand the user’s device, location, product buying lifecycle stage, etc.
Scan Website -> Scan Competitor Website -> Expand Keywords List using Tools -> Group the Keywords -> Estimate Traffic -> Filter out irrelevant keywords ->
Result: Highly targeted and profitable keywords/phrases for the Campaign
Popular Keyword Research Tools for Your SEO / PPC Campaign
- Google Keyword Planner
- Google Suggest
- Site Search Report
- WordStream’s Keyword Tool
- Adwords Search Term/Query Reports
- Moz Analytics’ Keyword Analysis Tool
- Long Tail Pro
- Keyword Snatcher
Want to know more? Contact us today to evaluate your campaign keywords and provide you with valuable insights to achieve maximum campaign ROI.